So then what can be the right medium to promote / publicise Healthcare products?
These products are often managed by Product Managers more experienced in marketing and armed with MBAs. They think only on Rol, exceptionals think about MAR-COM (Marketing & Communication).
It is important to promote the disease category, brand the diseases and inform the consumers about diseases. Some of the important diseases which enjoy Brand status in the market are listed below:
- Breast Cancer
- Bird Flu
- Sore eyes (Conjuntitis)
- Heart Attack
- Dog bite (Rabies)
- Diabetes Day
- Blood cancer (Leukemia)
Consumers are aware about these above diseases and its effects. They are empowered with knowledge to understand the symptoms, asking for help, diagnosis and treatment. Mass media gets the credit to promote among the patients/ consumers. Patients often debate with Doctors on possible treatments for these diseases.
The media informs consumers / patients and doctor answers queries, it is a two way process, which creates a lasting impact in the minds of consumers. Branding diseases also helps to create awareness resulting in more patients and diagnosis. Early diagnosis helps to provide early treatment, saving the patients lives.
Now, the time has come for ICMR to soften of restrictions which they had laid.
I won't be surprised if tomorrow patients start performing diagnosis on themselves and consult with the doctor online for help...