Showing posts with label medicines. Show all posts
Showing posts with label medicines. Show all posts

Sunday, March 7, 2010

Why should doctors market themselves?

This is what we say most often as they get references through word-of-mouth publicity.

But only doctor understands the reason behind it. After completing specializing most of the doctors attach themselves to various different hospitals as consultants and start their own clinic. The doctors believe this is the only route they can reach out to patients and market themselves. Well I am afraid as this is just one route of strategy!

There are many other ways of marketing and promoting their own brand and services, here I have tried listing a few which could help:
  1. Peer-to-peer marketing: It is very important for a doctor to inform the GPs and hospitals about services offered. This is from where most recommendations will happen. A doctor’s recommendation is worth more than patients references.

  2. Patients follow-up: Most of the doctors hardly follow-up with their patients well being or enquiring about follow-up visits. Also the charges of follow-up visits should be revised, like doctor charging Rs. 200 on first visit should charge Rs. 20 for follow-up visit and these patients should have different appointment schedule. The doctor can also send a get well card to the patient.

  3. Delivery of medicines: The doctor should tie-up with nearest medical store for delivery of medicines. This will ensure that medicines reach the patients and a service the patients will cherish. This will also benefit the pharma store.

  4. Suggesting medicines: Lot of patients hate taking medicines, the doctor can discuss with the patients and recommend only those medicines which are required. This will also ensure that patients will take the dosage.
There are many ways which can help the medical practitioners to market themselves, but most important is they should be compassionate and humble towards their patients.

Monday, June 15, 2009

Campaign World No-Smoking Day

Recently internationally world no-smoking day was celebrated. Smoking as you know leads to lot of lethal diseases the important ones being various types of Cancer's. Also Dr. Anubiram Ramdoss, Union Health minister, India issued the policy of pictorial warnings on cigarette and tobacco packets. The UPA govt. kept its promise made to the NGO and doctors, by issuing pictorial warnings notification for all the manufacturers of tobacco products. Lot of NGOs and hospitals has applauded this move, which will help to curb intake of tobacco related products.

Check-out these links:



There is enough awareness and publicity on this issue and even a survey can prove this amongst different socio-economical groups. The no-smoking initiative has lot of supporters from big business houses like Ambuja cements, Mahindra's, etc to celebs like Vivek oberoi, etc NGOs like Salaam Bombay Foundation, Heales, Indian Dental Association, etc.

Thinking this campaign from a Public Relations POV tells us how successful it is. The campaign is one of the most successful campaigns, much successful than any Tobacco manufacturing company's cigarette campaign. The campaign was able to lobby at policy makers level to create laws to curb tobacco intake by introducing no-smoking restaurants and no-smoking zones at public places. The campaign also informed all the stakeholders about the ill-effects of tobacco intake with the help of public service films, announcements, TVCs, etc.

· But has this campaign provided solutions for the tobacco addicts?

· If the smokers are doing something wrong, then what is the correct thing?

· How can they quit intake of tobacco?

· Any medicines available?

There are many such questions which the addict is searching for. The surveys often talks that out of every 10 smokers 7 die, 1 cigarette reduces 7 minutes of life, out of every 10 smokers 5 are looking for options to quit but the temptation is enough to push them back to smoking.

Has the campaign able to reduce smokers? The answer is a flat NO.

Except the fact that smokers need to quit and should overcome the temptation. Are their not enough anti-tobacco pills, nicotine gums, etc? The multi-nationals should enter and launch campaigns to promote de-addiction, should launch de-addiction centers for addicts who are looking forward for tobacco free life. Support groups for people looking to quit tobacco should be launched; this would help more people to quit. Just creating awareness and publicity doesn't accomplish anything except PUBLIC RELATIONS for the company or NGO.

To cut the long story short, it is high time just creating awareness, start providing solutions and help to give smokers a SMOKE FREE LIFE..

There are very less NGOs who really work towards helping the smokers to live a smoke free life