Showing posts with label virtual reality. Show all posts
Showing posts with label virtual reality. Show all posts

Thursday, January 22, 2015

How eLearning Systems can change B2B Product Demo and Customer Support

Traditionally B2B organizations have been offering product demos at customer location. This accounts to huge amount of investment in travel and stay, but cannot be neglected. Often customers also request for repeat of demos, which builds the cost. This happens due to complexity of product or low academic qualification of customer, they take more time to learn. B2B companies especially in the area of customize products regularly face this problems of repeat demos, thus reducing profit on sales.   

B2B should develop new age ELearning systems for product demo. ELearning systems now have high technology integration like Augment Reality, virtual Reality, Web – Meetings, etc. These systems can be incorporated with questionnaire for evaluation of product demo based on answers. Further, this questionnaire will also help in product and service co-creation based on feedback.
Each eLearning capsule or graphic video shouldn’t be longer than 2 to 3 minutes duration to engage with customer and ensure understanding.  These demos can be translated into different languages and sent on smart phones.

Further B2B organizations can offer customer support using these eLearning systems, probing the user to identify issues and raise support tickets for customized solutions.

Some benefits of eLearning Systems to B2B organizations:

  • Cost Effective: eLearning is cost effective as there are no logistics like travel and stay of engineer is involved. This will reduce dependability on printed collaterals, as everything is available on cloud servers.
  • Learning 24 x 7 x 365:  User can learn watching repetitively, thus increasing engagement. Also as the eLearning systems are on cloud, users can watch it at his / her convenience. 
  • Tracking of course: ELearning systems can be incorporated with tracking systems which can help B2B organization to understand analytics. These eLearning demos can be incorporated with questionnaire for evaluation of demo. Feedback systems like these helps in product development, since users can share in real time and partner in co – creation of product / service. 
  • Standardization and Scalability of demo: ELearning systems help to standardize demo, also help to integrate changes based on feedback in real time, so demo course keeps on evolving for better engagement and understanding of user. 

Monday, January 5, 2015

Future of Technology for Social Media

Smart phones
Smartphone sales in India are expected to reach 80.57 mn by this year end. Most consumers have migrated from ‘feature phones’ to smartphones for using new features, especially Internet. As Internet usage on mobile has increased tremendously, as India lacks broadband connectivity. This boost in sales of smart phones has also been the offer of EMI options from smartphone makers, even for below '$200 segment', as it plays key role in driving growth of the smartphone market

Wearable technology
Wearable technologies are accessories and devices which have wearable technology with computing capabilities and share vision of interweaving technology into the everyday life. Thus, making technology interaction friction less between humans and digital world.
Types of Wearable Devices & Technology

  • E-textiles 
  • Wearable computer 
  • Activity tracker 
  • Smart watch 
  • Smart glasses 
  • GPS watch 
  • Virtual reality 
  • Computer-mediated reality 
  • Clothing technology 
  • Smart Shirt 
  • Healthcare 
  • Augmented Reality 
  • Watches

Smart watches
Smart Watches are wearable - technology devices that maintain a relatively persistent wireless connection to between mobile device—usually a smart phone and watch—and can receive notifications of incoming calls, texts, instant messages, social-network updates, and more, from that device.

From activity trackers to wristbands that track and notify about all kinds of things – nobody is safe from this new wave of wristbands. In which brands, big and small, want to get their piece of the cake. Both, Bluetooth Smart as well as optical sensors is state of the art for most of these bands.

Smart Glasses
Smart Glasses has been pioneered by GOOGLE, this Glass displays information in a smartphone-like hands-free format. Wearers communicate with the Internet via natural language voice commands.

Evolution of technology has enabled textiles to merge with technology to create fashionable, functional and comfortable solutions to meet every day needs; whether in sports & fitness or outdoor & leisure or home care & health care.

Smart paper
Electronic paper & e- paper are part of display technologies that mimic appearance of ordinary ink on paper. But unlike back lit flat panel which emits light, electronic paper reflects light like paper. This makes them comfortable to read, and provide a wider viewing angle than most light-emitting displays. Ideally this e-paper display can be read in direct sunlight without the image appearing to fade.

Virtual Reality
Virtual Reality (VR) is referred to as hypothetical future technology, it is a computer - simulated environment which creates perception of being physically present in a non-physical world or imagined world. Virtual reality can recreate experiences which include virtual taste, sight, smell, sound, touch, etc.

Augmented Reality
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. This is a part of virtual reality, which doesn’t require hardware.

What lies in future for us?

Semantic Search Engine
Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than searching for keywords, it understands the complete meaning of search phrase. Google is focusing to build natural language processing – the process by which machines can effectively interpret human speech and phrase. This will become a driving force in the advancement of semantic search, leading to accomplishment of search / query with different tools of GOOGLE.

Social Media + AI
Facebook, Twitter, LinkedIn and others are beginning to use artificial intelligence techniques to build - deep learning capacities. They have started to process all activities occurring over their networks from conversations, to photo facial recognition, to gaming activity, etc. Deep learning is a sub-field within AI that focuses on training computers to make logic behind undefined and irregular types of data that humans generate, such as when we speak, write, photograph or film. These Learning systems try to recognizes the trends in all raw data for predications.

Big Data Analytics
Data processing platforms let data scientists analyze, collect and shift through various types of data. In 2012 Summer Olympic Games at London used 1,800 closed-circuit video cameras monitoring Olympic Park and athletes' village. Analysts used applications to process data pertaining to those who were filmed and flag any individuals behaving suspiciously. The big data servers automatically detected the suspicious behaviors. Data visualization has given a new dimension to visual communication especially for statistics. This helps to simplify complete data into infographic or other formats which can be easily transcript by lay people. It is both art and science, since the amount of data generated is huge which makes it difficult to translate or communication. Through infographic or visual art data visualization has becomes easier. Big data and data visualization helps in identifying new Business Opportunities. In 2012 US presidential election demonstrated this how BIG DATA helps to identify voters and donors and plan accordingly to reach them. Campaign managers in both Democratic & Republican parties invested resources for seeking interest led information of voters and taking this information, addressed different election rallies. This information also helped to target advertising and fund raising programs.
Data is everything from text, voice, video, statistics, etc. using right tools of BIG DATA ANALYTICS this valuable information can be processed to offer vital information for mining. This data has huge capabilities, especially predication's for business and healthcare.

The relationship you have with your technology is no longer command and control. It is evolving to become human relationship, and slowly your technology will know you and it will understand you.